The Highlands

This large scale Autumn Winter European seasonal shoot for TK Maxx was a 360 integrated campaign, landing in-store, OOH, on social platforms and online.

It provided content for the business for a 2 year period, so we had multiple briefs to deliver in one seamless production.

Shot on numerous locations in Scotland, with LS Productions, we crafted compelling stories for both film & stills, featuring mens, womens and kids fashion.

Photography by Carla Guler.
Styling by Rachel Davis.
Production by LS Productions.
Videography by Sonni Rossi.

My role as Creative Director was to lead the team to ensure everything was captured with signature TK brand values.

From on the ground location scouting, selecting final casting, approving styling, choosing the most expert shoot team, to delivering an exciting direction - alongside an efficient shot list (for a crew of 50) this shoot was hands on and meticulously formed.

Angie Conway Art Directed alongside me on the fashion stills team.

Nathan Appleyard was our Art Director on the Film team.