The Highlands
TK Maxx AW23 Seasonal Campaign
Photography by Carla Guler
This large scale Autumn Winter European campaign was shot with a team of Art Directors, each focusing on different assets.
Shot on location in Scotland, over 4 days, we created compelling stories for both film and stills, for mens, womens and kids seasonal fashion and homeware.
Photography by Carla Guler.
Styling by Rachel Davis.
Production Ginny Mettrick,
Olivia Martin and LS.
Videography by Sonni Rossi.
My last shoot before leaving TK, on set my role was to oversee from a Creative Direction POV ensuring everything was captured with signature TK brand values.
Angie Conway was lead Art Director on the fashion stills team.
Nathan Appleyard was lead Art Director on the Film team, creating conceptual content for in-store digital screens and social first content.
