Tenerife
Summer

TK Maxx SS22 Seasonal Campaign
Photography by Paul Farrell

This SS22 Seasonal European Campaign for TK Maxx captured key fashion, trend led categories for men, women and kids.

Concepts were woven into film and stills, to deliver compelling stories that resonated with a range of specific TK customers.

Photography by Paul Farrell.
Styling by Rachel Davis.
Production by Ginny Mettrick & LS.
Casting by Tina Newland @JN
Videography by Nicholas Visual.
Post by Dizzy Zebra.

As a large scale production, shot on location in Tenerife, we worked as a team of art directors.

Creative Direction of 360 European campaign. Art Direction of fashion stills and ecom still life with Angie Conway.

Film for large format digital screens and social specific channels was art directed by Jamie O’Sullivan.

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