Ridiculous
Palm Springs

TK Maxx SS18 Seasonal Campaign
Photography by Jimmy Marble

Continuing the Ridiculous Possibilities brand platform created by Wieden & Kennedy for TK Maxx, this SS18 Seasonal Campaign captured key fashion, trend led categories for men, womens and kids.

Impactful digital screen content was needed for all European stores, to land the summer campaign and resonate with customers in store.

Art Direction of both the stills shoot and film shoot on location in Palm Springs.

Photography by Jimmy Marble.
Styling by Rachel Davis.
Casting by Tina Newland @JN
Videography by Tebhen Dean.
Editing by Gramercy Park Studios.
Production by Alexa Easterby
& Sarah Dickie.

Creative Direction of a seamless bold,
quirky 360 European Seasonal Campaign.

Leading creatives in-house & external agencies using shoot content, a crafted seasonal colour palette, messaging, graphic language and seasonal logos.

Assets included OOH, in-store digital screens, window lightboxes, new store openings, signage and lookbook.

Photography included needs for the Ecom team continuing the campaign across targeted emails and tkmaxx.com.

Gold Label TK’s premium brands collection needed a specific film to showcase in all european stores and online.

You can find this in :
Branding / Gold Label

The Party

Ridiculous Scotland