Miami Summer

TK Maxx SS20 Seasonal Campaign
Photography by Elisabeth Toll

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Shot on location in Miami, the SS20 Seasonal European campaign for TK Maxx captured key fashion, trend led categories for men, women and beauty.

Concepts were woven into film and stills, delivering compelling stories that resonated with a range of specific TK customers.

Photography by Elisabeth Toll.
Styling by Rachel Davis.
Production by Alexa Murray
Casting by Tina Newland @JN
Art Deptartment by Carl Hopgood
Make Up by Andie Markoe Bryne
Videography by Bobby at Pavilion Films.

As a large scale 4 day shoot, on location in MIami, we worked as a team of art directors.

My role was Creative Direction. Jamie O’Sullivan art directed the fashion stills.

Film for digital screens and social specific was art directed by Alex Scarborough.

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