Gold Label

TK Maxx Gold Label Campaign
Directed by Jimmy Marble

Gold Label

Gold Label is the premium brands collection at TK Maxx. Featuring across all european stores, and online.

Several years ago I created the Gold Label brand identity, which allowed these higher priced luxe pieces to be showcased as stand alone boutiques in store.

Flag ship stores like, High Street Kensington and Covent Garden quickly became the destination for high-end designer brands, for less. A pre-loved initiative was also launched for luxury handbags in some key stores.

Each TK Maxx seasonal campaign showcased Gold Label stories. We carefully selected the most incredible high end brands, to create aspirational, on trend looks.

Assets Created: In-store large format digital screens, OOH,
Ecom & Social.

Production by Alexa Easterby.
Casting by Tina Newland @JN
Styling by Rachel Davis.
Videography by Tebhen Dean

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