Ridiculous
Los Angeles

TK Maxx SS19 Seasonal Campaign
Photography by Elisabeth Toll

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Continuing the brand platform for TK Maxx established by Wieden & Kennedy this SS19 Seasonal Campaign captured key fashion, trend led categories for men, womens & kids.

Shot on location in Los Angeles, we found incredible quirky retro homes, cool cars, and pops of bold colour, that screamed heritage TK brand values.

Art Direction of photography and film simultaneously. Design of OOH, window lightboxes, new store openings, signage packs, and lookbook.

Photography by Elisabeth Toll.
Styling by Rachel Davis.
Production by Ginny Mettrick
Casting by Tina Newland @JN
Art Department by Carl Hopgood
Videography by Tebhen Dean.
Editing by Dizzy Zebra.

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Creative Direction of creatives & external agencies to deliver a seamless 360 campaign, that totally alligned, ensuring consistent use of seasonal trend led colour palette, graphic language and seasonal logos.

Social first content was factored into the shoot for the first time, so snackable, quick to land ideas were concepted to cut through.

Impactful digital screen films became shorter and key messaging refined for each ridiculous story.

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