Fresh January
TK Maxx Spring Campaign
Photography by Paul Farrell
This Spring Transitional Seasonal Campaign captured key fashion, trend led categories for men and women.
We also focused on key categories; beauty, activewear, accessories and wellness, to provide customers with a Fresh January,
Art Direction of both the film and stills.
Post shoot Creative Direction of in-house team - delivering European wide digital screens, social, in store windows, signage and ecom.
Photography by Paul Farrell.
Styling by Rachel Davis.
Set design by Lord Whitney.
Videography by Bobby at Pavillion Films. Post by Dizzy Zebra.
