Ridiculous Los Angeles
Continuing the Ridiculous Possibilities brand platform for TK Maxx created by Wieden & Kennedy we took this Summer Campaign to Los Angeles.
Ridiculous concepts were woven into all our ideas for both film and stills. Photography by Elisabeth Toll, shot on location in Los Angeles.
I concepted and art directed both the stills shoot and film shoot simultaneously, designed assets for OOH, window lightboxes, new store openings, signage packs, and lookbook.
In-store films became shorter and key messaging refined for each ridiculous story. Social first content was needed, so snackable, quick to land ideas were essential to cut through
My role involved overseeing other creatives and external agencies to deliver a seamless 360 campaign, that totally alligned, using a seasonal trend led colour palette, graphic language and seasonal logos.
