René Metcalfe MUA
René initially approached me to create a personal brand identity for her Make Up Artist business.
She wanted a simple chic logo that would work across a whole range of assets, print & digital, that would appeal to Fashion and TV clients.
Many of her key clients were celebrities, so she was often recommended by word of mouth.
People frequently asked for her ‘card’, so we created a range of luxury postcards and stationary to showcase her work.
We also developed a beauty note card for her to share products and application tips for individual looks.
René gathered her vast folio and realised she also needed a website. I created a structure and design for the website, and liased with a web builder to launch René online.
Editing her work into focused galleries, advising on selecting advertising and TV showreels. Many of Renés editorials were printed originals, so I digitised and retouched this imagery.
