JOODABOO

A growing independent, unique jewellery brand asked me to create a suite of postcards and business cards to elevate their luxury bespoke pieces.

Building on design elements that had already been established, this was a brand development job.

We decided to review the existing brand language and identify key graphic elements, logo, typefaces & colour palette.

We wanted to use AI content to capture the magical healing quality of the crystals, that feature in these unique hand crafted pieces.


The function of the postcards was simply to be sent with beautifully branded boxes alongside each piece for men and women.

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Michelle Langer