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Red Nose Day
T-Shirt Campaign
TK Maxx & Comic Relief

Creative Lead for this 360 Integrated Campaign which showcased a unique collection of Red Nose Day T-shirts.

Diane von Furstenberg, Karl Lagerfeld, Anya Hindmarch, Henry Holland and Matthew Williamson designed an eclectic collection for RND 2015 that was available exclusively in TK Maxx stores and at tkmaxx.com.

Art Direction involved onumerous shoots. The Campaign Photography by Rankin included Lily Allen, Dermot O’Leary and our kidswear collection.

A host of celebrities were also captured for PR by Jeon Seung. We also created the first TV ad for this yearly collaboration.

 I Designed OOH, press ads for editorials, flagship store windows & signage, overseeing a team of designers to deliver TK’s internal comms campaign.

Since 2005, TK Maxx, Homesense and their customers have raised over £35 million for Comic Relief.

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