This Spring Transitional 2019 Seasonal Campaign captured key fashion, trend led categories for men and women.
We also focused on key product categories, beauty, activewear, accessories and wellness, to provide customers with stories that would resonate in January.
Art Direction of fashion photography and film simultaneously.
Photography by Paul Farrell. Styling by Rachel Davis. Casting by Tina Newland @JN Set design by Lord Whitney. Videography by Bobby Goulding. Post by Dizzy Zebra.
Post shoot, my role was to creative direct our inhouse team to deliver assets for window lightboxes, new store openings, signage packs, digital screens and social.
Content was also used by the Ecom team on tkmaxx.com and emails.